1. What are cookies and similar technologies?
A cookie is a small text file that a website can place on your computer, phone or other device. It can help a website recognise a device, remember information or make a service work securely. Similar technologies may include local storage, scripts, pixels or other methods that store or access information on your device.
UK privacy rules apply to cookies and similar technologies. Except where they are strictly necessary to provide a service you request, we will give you clear information and obtain consent before they are set or accessed.
2. Cookies and technologies we use
The exact technologies in use can vary depending on the pages and services you choose to use. The table below describes the categories currently relevant to this website.
| Category / service | Purpose | When used | Choice |
| Strictly necessary website and security technology | Helps deliver the site reliably, keep it secure and support functions you ask us to provide. This may include functional cookies where you sign in to an account or use secure site functions. | Where needed for website operation, security or a service specifically requested by you. | These may be used without consent only where they are strictly necessary. You can still control or delete them in your browser, although this may affect site functionality. |
| Google reCAPTCHA v3 | Helps us identify automated or abusive form submissions and protect contact, finance and valuation forms. | Only when the reCAPTCHA service has been enabled for a form. | It is used for security. Google may process technical and device information under its own policies. We will not use it for advertising or profiling. |
| Google Maps and Places | Provides optional address suggestions in the finance-application address lookup. | Only when you choose to use the address lookup rather than enter an address manually. | This is optional. You can enter an address manually instead. Where consent is required for this optional third-party technology, it should be obtained before it loads. |
| Google Places reviews | Allows us to display selected public Google reviews on the website. | When the reviews section is displayed. | Our current integration retrieves review data server-side; it is not intended to set a Google browser cookie merely to show the review cards. |
| Vehicle Data Global | Looks up limited vehicle details when you submit a registration number in our Sell Your Bike service. | Only when you request a registration lookup. | The request is made from our server. It is not intended to place a third-party browser cookie on your device. |
We do not currently use cookies in this custom theme for behavioural advertising, remarketing or cross-site advertising measurement. If that changes, we will update this policy and request consent before setting any non-essential cookies or similar technologies.
3. Third-party services and links
Some services on this website are supplied by third parties. Google’s technologies are governed by Google’s own Privacy Policy and cookie information. Please review their information before using an optional Google-powered feature.
Our website also contains links to social-media platforms, finance providers, insurance comparison services and other external websites. Those websites control their own cookies and privacy practices. This policy does not cover them.
4. Your cookie choices
Optional technology
Where we use non-essential cookies or similar technology, you should be able to accept or reject them through the consent controls shown on the website. Your choice should be as easy to withdraw as it is to give.
You can also change your browser settings to block, restrict or delete cookies. The method varies by browser and device. Blocking strictly necessary cookies may mean parts of the site do not work as expected, including secure forms or sign-in features.
If you use an optional address lookup, you may choose Enter address manually instead. This means you do not need to use the Google address-suggestion service.
5. How long cookies last
Some cookies last only while your browser is open (session cookies). Others remain until a set expiry date or until you delete them (persistent cookies). We aim to keep any cookie duration proportionate to its purpose. Third-party services determine the duration of their own cookies; please refer to their policies for current details.
6. Changes to the technology we use
We review this policy when we add, remove or change cookies or similar technologies. If we make a material change, we will update this page and the “Last updated” date. Where a change requires consent, we will ask for it before the relevant non-essential technology is used.
7. Questions or concerns
If you have a question about this Cookie Policy or how we use cookies and similar technologies, please contact Mallory Motorcycles Ltd:
You can also find independent information about cookies and privacy rights on the Information Commissioner’s Office website.