Privacy Policy for Mallory Motorcycles Ltd

Effective Date: 01.06.2025

This Privacy Policy describes how Mallory Motorcycles Ltd (“we,” “us,” or “our”) collects, uses, and shares your Personal Data when you visit or make a purchase from www.mallorymotorcycles.com (the “Site”). We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Important Information & Who We Are

Mallory Motorcycles Ltd is the Data Controller for the Personal Data processed under this Policy. This means we are responsible for deciding how we hold and use personal information about you.

  • Our Full Legal Name: Mallory Motorcycles Ltd
  • Company Registration Number: 13948787
  • Registered Address: Unit 2 Griffon Road, Quarry Hill Industrial Estate, Ilkeston, Derbyshire, DE7 4RF
  • Email Address for Privacy Concerns: info@mallorymotorcycles.com
  • Postal Address for Privacy Concerns: Privacy Officer, Mallory Motorcycles Ltd, Unit 2 Griffon Road, Quarry Hill Industrial Estate, Ilkeston, Derbyshire, DE7 4RF

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of Personal Data, which we have grouped as follows:

  • Identity Data: First name, last name, title, date of birth. To process your order/account (Contract), for customer service (Legitimate Interest).
  • Contact Data: Billing address, shipping address, email address, telephone numbers. To deliver your order, communicate updates, and for marketing (Contract/Legitimate Interest/Consent).
  • Financial Data: Payment card details (processed securely by third parties – see Section 6), bank account details (for refunds). To process payments and prevent fraud (Contract/Legal Obligation).
  • Transaction Data: Details about payments, purchase history, order numbers, vehicle registration, VIN. To fulfil orders and for warranty processing (Contract/Legal Obligation).
  • Technical Data: Internet Protocol (IP) address, login data, browser type, location, operating system. To ensure website security and functionality (Legitimate Interest).
  • Profile Data: Username and password, purchases, your interests, preferences, and feedback. To manage your account and offer personalised services (Contract/Legitimate Interest).
  • Usage Data: Information about how you use our website, including product page views and clickstream data. To analyse website performance and improve products/marketing (Legitimate Interest).
  • Marketing and Communications Data: Your preferences in receiving marketing and your communication preferences. To respect your choices and send relevant offers (Consent/Legitimate Interest).

We also collect, use, and share Aggregated Data (like anonymous website statistics). This data is derived from your Personal Data but is not considered Personal Data in law as it does not directly or indirectly reveal your identity.

3. How Is Your Personal Data Collected?

We use different methods to collect data from and about you:

  • Direct Interactions: You provide us with your Identity, Contact, Financial, and Transaction Data when you:
    • Create an account or purchase a product (motorcycle, accessories, parts).
    • Apply for motorcycle finance.
    • Subscribe to our email newsletter or request a brochure.
    • Communicate with us via phone, email, or in person at our premises.
  • Automated Technologies or Interactions (Cookies and Tracking): As you interact with our Site, we automatically collect Technical and Usage Data. We use cookies and similar technologies. Please refer to our separate [Insert Link to your Cookie Policy] for comprehensive details.
  • Third Parties or Publicly Available Sources: We may receive Personal Data about you from third parties:
    • Finance Providers: Who process your credit application and verify your identity.
    • Payment Processors (e.g., Dojo) for Financial and Transaction Data.
    • Delivery and Courier Services to fulfil orders.
    • Analytics Providers (e.g., Google Analytics) for Technical and Usage Data.
    • HMRC/Regulatory bodies to comply with legal obligations.

4. How We Use Your Personal Data & The Lawful Basis

We will only use your Personal Data when the law allows us to. We must have a lawful basis for each processing activity:

  • Registering you as a new customer/managing your account – Identity, Contact – Performance of a contract with you.
  • Processing and delivering your order, including managing payments, charges, and coordinating vehicle handover/delivery – Identity, Contact, Financial, Transaction – Performance of a contract with you.
  • Marketing new motorcycles, parts, or services to you via email or SMS – Identity, Contact, Marketing – Consent (where required by PECR) or Legitimate Interest (for soft opt-in to similar products).
  •  Administering and protecting our business and the Site (including security and fraud prevention) – Technical, Identity – Necessary for our Legitimate Interests (for running our business, network security, and preventing fraud).
  • Using data analytics to improve our website, services, and product offerings – Technical, Usage – Necessary for our Legitimate Interests (to grow our business and define customer strategy).
  • Complying with legal obligations (e.g., sharing data with police for fraud checks, or HPI/vehicle history checks) – Identity, Contact, Transaction, Vehicle Data – Necessary to comply with a Legal Obligation.

5. Marketing & Your Preferences

We strive to provide you with choices regarding certain Personal Data uses, particularly around marketing and advertising.

  • Promotional Offers: We may use your Profile, Identity, Contact, Technical, and Usage Data to determine which products (e.g., a specific model of motorcycle or accessories) may be relevant to you.
  • Electronic Communications (Email/SMS): We will only send you direct marketing if:
    • You are a new customer and have given your clear, affirmative consent (opt-in).
    • You have previously purchased a motorcycle or service from us, and the marketing is about similar goods or services (soft opt-in, as permitted by PECR).
  • Opting Out: You can stop receiving marketing messages at any time by:
    • Following the unsubscribe link on any marketing email sent to you.
    • Contacting us directly at info@mallorymotorcycles.com.

6. Disclosures of Your Personal Data (Third Parties)

We may share your Personal Data with the following categories of external third parties:

  • Motorcycle Finance Brokers/Providers: If you apply for finance, your data is shared to process the application and secure lending.
  • Payment Services: Processors like Dojo for secure payment transactions.
  • Warranties & Breakdown Services: Providers who administer your motorcycle warranty and breakdown cover.
  • Delivery and Logistics Partners: Courier companies to ensure the physical delivery of parts or motorcycles.
  • Professional Advisers: Lawyers, bankers, auditors, and insurers providing services to us.
  • IT & System Providers: Companies that provide us with website hosting, email services, or data backup services.
  • Regulators and Authorities: HM Revenue & Customs (HMRC), the ICO, the FCA, and other regulatory bodies when legally required.

7. International Transfers

Your Personal Data is primarily processed within the UK.

If we transfer your data outside the UK, we ensure your data is protected by implementing at least one of the following safeguards required by UK GDPR:

  • Transferring data to countries deemed to provide an Adequate Level of Protection by the UK government.
  • Using specific contracts approved for use in the UK, such as the International Data Transfer Agreement (IDTA) or the UK Addendum to the Standard Contractual Clauses.

8. Data Retention

We will only keep your Personal Data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, regulatory, tax, accounting, or reporting requirements.

  • General Transaction Data: We typically retain customer transaction data (Contract, Identity, Financial data) for seven (7) years after you cease to be a customer to meet legal and accounting obligations.
  • Marketing Consent: We retain data based on consent until you withdraw that consent, plus a short period to ensure your preferences are fully implemented.

9. Data Security

We have implemented appropriate security measures, including SSL encryption for our website, firewalls, and staff training, to prevent your Personal Data from being accidentally lost, used, or accessed in an unauthorised way.

We have procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. Your Legal Rights (UK GDPR)

Under UK GDPR, you have the following rights regarding your Personal Data:

  • The Right to Access – You can request a copy of the Personal Data we hold about you.
  • The Right to Rectification – You can have inaccurate or incomplete data corrected.
  • The Right to Erasure (Right to be Forgotten) – You can ask us to delete your Personal Data when there is no good reason for us to continue processing it.
  • The Right to Restrict Processing – You can ask us to suspend the processing of your Personal Data.
  • The Right to Data Portability – You can request to receive your Personal Data in a structured, machine-readable format to transfer it to another party.
  • The Right to Object – You can object to the processing of your Personal Data where we are relying on a Legitimate Interest, or where your data is used for direct marketing.

To exercise any of these rights, please contact us at info@mallorymotorcycles.com.

11. Changes to the Privacy Policy

We may update this Privacy Policy from time to time. The date of the latest version will always be at the top of this page. We will notify you of any significant changes where required by law.

Nationwide Motorcycle Delivery

No corner of the UK is too far for the delivery team and it’s partners at Mallory Motorcycles. We proudly deliver to all major cities, towns, and even remote areas across the entire nation, including:

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Mallory Motorcycles
East Midlands based used motorcycle and scooter dealership - focused on customer experience with finance, delivery and part exchange available on all of our bikes!
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01332 530 018
sales@mallorymotorcycles.com
Unit 2 Griffon Road Quarry Hill Industrial Estate Derbyshire DE7 4RF
Copyright Mallory Motorcycles © 2023-2025. All rights reserved.

Mallory Motorcycles Ltd is registered in England and Wales (Company Registration number 13948787). Registered Address Unit 2 Griffon Road, Derbyshire DE7 4RF. Authorised and Regulated by the Financial Conduct Authority (number 1037062). Mallory Motorcycles Ltd is a credit broker and not a lender. We can introduce you to a limited number of finance lenders and for such introductions we will receive commission. The commission payment can be either a fixed fee or a fixed percentage of the amount you borrow. The lenders we work with could pay commission at different rates. The commission we receive will not affect the amount you repay under the credit agreement. All finance is subject to status. Terms and conditions apply. Applicants must be 18 years or over.